Before you start thinking of making money on Instagram, it is best to understand and know how many Instagram followers you need to make money. Instagram generally requires 5000 followers for you to start making money, but that is not all.
It also depends on various factors such as your niche, your engagement rate, your content quality, your monetization strategy, and the brands or platforms that you work with. However, some general guidelines and estimates can help you get an idea of the potential earnings you can make from your Instagram account.
Firstly, your niche plays an important role in determining your earning potential. If you are in a popular niche with a high demand for influencers, such as fashion, beauty, or fitness, you may need a larger following to attract brand collaborations and sponsored posts. On the other hand, if you are in a niche with a smaller audience, you may be able to monetize your account with a smaller number of followers.
Secondly, your engagement rate is important. Brands and platforms often look for influencers with high engagement rates, as it indicates an active and dedicated audience. Even if you have a smaller following, if your engagement rate is high, you may still be able to secure lucrative partnerships.
Lastly, your content quality and monetization strategy also play a significant role. If you consistently produce high-quality content that resonates with your audience and aligns with your monetization strategy, you can attract brands and platforms regardless of your follower count.
How many instagram followers do you need to make money
According to Meta, (Instagram mother company) for you to make money from Instagram, you need to have around 5,000 followers which is a good starting point. However, it’s important to note that this number alone is not a guarantee for monetization. You also need to have a high engagement rate and an active audience. The average engagement rate on Instagram is approximately 1.22%, but this can vary depending on your niche and the type of content you post.
One common way to make money on Instagram is through sponsored posts. Brands pay you to promote their products or services. The amount you can charge for a sponsored post depends on your follower count, engagement rate, niche, and the brand’s budget. On average, you can expect to charge around $10 per 1,000 followers. For example, if you have 10,000 followers, you can charge approximately $100 per post. However, these figures are just estimates, and you can negotiate based on your value and influence.
Affiliate marketing is another popular method to earn money on Instagram. You earn a commission for every sale generated through a link or code you share with your followers. Joining an affiliate program from platforms like Amazon Associates, ShareASale, or ClickBank allows you to promote products or services related to your niche. Commission rates vary but can range from 1% to 75% of the sale price.
Instagram also offers newer monetization options which is the badges, a virtual tips that allow followers to send rips during live videos The instagram badges are only available for creators who have reached at least 10,000 followers or who have more than 150 viewers in their recent live videos atleast for the last 90 days. Badges come in three values: $0.99, $1.99, and $4.99. You can earn up to 85% of the revenue from badges after Apple and Google take their cut.
Reels ads are short video ads that appear between Instagram’s version of TikTok videos. Milestone bonuses are incentives for achieving certain goals or participating in events or programs. Subscriptions allow followers to pay a monthly fee for exclusive content and benefits. Each of these methods has specific requirements and revenue-sharing models.
In addition to sponsored posts, affiliate marketing, badges, and reels ads, there are two other new ways to make money from Instagram which are milestone bonuses and subscriptions.
Milestone bonuses are incentives offered by Instagram to creators who achieve certain goals or participate in specific events or programs. For instance, Instagram recently announced that it will pay creators up to $1,000 for hitting certain milestones on reels. To be eligible for milestone bonuses, you need to be part of the Instagram Partner Program and meet specific criteria.
Subscriptions, on the other hand, are monthly fees that your followers can pay to access exclusive content and benefits from you. This feature is available for creators who use the Instagram Creator Studio app, which allows you to manage your content, insights, messages, and monetization options. However, subscriptions are currently in beta testing and are only available for select creators in the US. As a creator, you have the flexibility to set your own subscription price and offer different tiers of benefits to your subscribers. It’s important to note that after Apple and Google take their cut, you can earn up to 70% of the revenue from subscriptions.
These new monetization options provide additional opportunities for Instagram creators to diversify their income streams and maximize their earnings.
How Much Income Can I Make With 100k Instagram followers
The income that you can make with 100k Instagram followers depends on some factors, but the one we must consider most is the engagement rate you get on your content. Your content quality, and your monetization strategy matters a lot. There is no fixed or guaranteed amount that you can earn from Instagram with 100k followers, as different influencers and brands have different rates and deals when they collaborate. However, based on some estimates and averages from various sources, you can get a rough idea of the potential earnings that you can make from your Instagram account.
According to Influencer Marketing Hub, the average price for a sponsored post on Instagram is $10 per 1,000 followers. This means that if you have 100k followers, you can charge around $1,000 per post. However, this is just an estimate, and you can negotiate with the brand based on your value and influence.
To give you an example of how much income you can make with 100k Instagram followers, let’s assume that you have an average engagement rate of 2%, which is higher than the average engagement rate of 1.22% for Instagram. Let’s also assume that you post one sponsored post per week at $1,000 per post, one affiliate link per day at 10% commission rate with an average sale price of $50 and a conversion rate of 1%, one live video per week with 10 badges at $4.99 each, one reel per day with 10k views and an average CPM (cost per thousand impressions) of $5, one milestone bonus per month at $500, and one subscription tier at $5 per month with 100 subscribers. Based on these assumptions, your monthly income calculated would be:
Sponsored posts: $1,000 x 4 = $4,000
Affiliate marketing: $50 x 0.1 x 0.01 x 100,000 x 30 = $15,000
Badges: $4.99 x 10 x 0.85 x 4 = $169.66
Reels ads: $5 x 10 x 30 = $1,500
Milestone bonus: $500
Subscriptions: $5 x 100 x 0.7 = $350
Though, this is just a hypothetical scenario and not a realistic or guaranteed income but it shows you a rough estimate of how much you should expect from your 100k Instagram followers. Your actual income may vary depending on many factors, such as your niche, your engagement rate, your content quality, your monetization strategy, and the brands or platforms that you work with. Some influencers may earn more or less than this amount with 100k Instagram followers.
Instagram pays $0.01 per view on average rate for 1,000 views. This means that for every 1,000 views on your content, you can expect to earn about $10. However, it’s important to note that this rate can vary based on several factors.
One of the main factors that can affect your earnings is the niche you’re in. Certain niches may have higher demand and therefore higher rates of pay. Additionally, the engagement rate of your content plays a role in determining your earnings. If your content consistently receives high levels of engagement, you may be able to negotiate higher rates with brands.
The quality of your content also matters. Brands are more likely to pay higher rates for content that is visually appealing, well-produced, and aligns with their brand image. The type of sponsorship deal you have with a brand can also impact your earnings. Some brands may offer higher rates for long-term partnerships or exclusive content.
Lastly, the country from which your views come from can affect your earnings. Views from countries like the USA and Canada tend to pay higher rates compared to other countries.
Ultimately, the amount you can earn from 1,000 views on Instagram varies depending on these factors. As an influencer, you have the flexibility to charge more or less than the average rate based on your personal preferences and brand partnerships. It’s important to consider these factors and negotiate rates that align with your value and the value you provide to brands.
The average rate Instagram pays for 1k followers is around $10 per 1k followers, this is not a fixed rate because the amount can vary significantly based on several factors. Influencers can earn anywhere from $10 to $1000 per 1k followers, depending on various circumstances.
It’s important to note that the amount you make with 1k followers is not definitive. Every influencer’s earnings can vary based on their unique circumstances. Instead of worrying about how much Instagram pays for 1k followers, focus on understanding the range of possible earnings and the factors that can influence them.
Making money from Instagram requires a large and engaged following, high-quality content, a relevant niche, and good relationships with brands or platforms. It’s also important you understand and comply with the rules and regulations of each monetization method.