Four Easy Paths to Discovering the Perfect Name for Your Fashion Company
Fashion brands are the backbone of the design industry. And every fashion-preneur embraces the spirit of innovation and strives for a flawless sense of style and impeccable beauty.
And this spirit of innovation extends even to the types of brands they create and the items they design. And the same thing holds true when choosing a company name.
Great fashion names are fashionable, stylish, elegant, and timeless; every fashion-preneur wanting to make big saves in the market needs a good business name.
So, if you’re prepared to launch your fashion firm but are unsure of how to come up with a catchy company name, this article will set you on the right path.
Four Ways to Find the Right Name for Your Fashion Business
1. Consider your Company’s Future
You ought to have a real idea of what you want your new fashion venture to be and achieve before you begin looking for a creative name for it. Realizing this will be valuable as you establish your brand.
Study and learn as much as you can about key areas of your company, such as your intended audience, sector, and industry, as you start developing the image of your fashion brand.
All of these characteristics will be essential to the growth of your firm and will help you establish a unique brand name that properly fits your requirements and perfectly captures the spirit of your fashion company.
When compiling this information, pay particular attention to the products and services, degree of customer service, brand image, brand names, and marketing methods of your competitors. This would give you an excellent understanding of what methods in your sector work and what methods don’t. It’d also give you a clear idea of what you need to do to get the customer’s attention.
After conducting studies on your company, you must compile all of the data you obtained and reduce it to the essential parts that best reflect your brand’s key principles.
Knowing your company would make it easier when using a business name generator to find a great name that aligns with your business.
2. Establish an Appropriate Brand Tone for Your Company
The key to developing a name that correctly fits the description of your company is to make certain it has the proper tone that will trigger a solid, favourable response from your audience.
In the fashion industry, you need an interesting brand tone to stand out since it’d reveal your company’s personality and originality and can effectively strengthen the interaction between your company and its audience.
Now, a reliable way to select the appropriate brand tone is to analyze your potential customers and identify what makes the customers pick different companies in your field.
Researching your target audience will enable you to choose whether your brand’s tone should be:
- Practical and pragmatic
3. Establish the Elements of Your Company’s Brand
Picking an engaging tone is vital, but it doesn’t end there. You also have to think of your company’s brand elements, as these are what give your firm its persona.
So, get your thoughts on your company’s:
- Big ideas: What are the guiding principles of your fashion brand?
- Values: What are the professional and customer values of your brand?
- Benefits: What unique benefits will your firm provide to customers?
- Feelings: What emotions would you like your customers to have while interacting with your fashion brand?
- Value Proposition: Describe your company’s key services in one short sentence.
The next thing to be done is to come up with attractive keywords that best fit the needs of your brand’s name. But ensure you do this after studying your firm, creating an appealing tone, and determining your branding elements.
Furthermore, when coming up with ideas, using a dictionary and thesaurus to search for the right words that best capture the main elements of your business is a brilliant strategy that would help you achieve results quickly.
Attempt to create a large selection of brand names for your firm during your brainstorming session. Compile a list of short, unique, engaging, enjoyable, and even conceptual words that will capture the audience’s attention and make your fashion firm stand out in its sector.
And if you still struggle to come up with exciting and original brand names for your business, don’t be hesitant to use a solid brand name generator.
About Guest Author
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.