As a business owner, your number priority is branding your business, you can not achieve a high standard for your business if you have not first branded and given it a stand in the market so that the value will increase, your customer will trust you more and you will be able to sell out more point in the market.
Branding Your Business In 10 Steps
Branding your business comes with so many things such as how people see and think of your brands, how they feel about your brands and what they see when they look at your brands, what they feel they can get from your brand and the kind of quality services they are willing to testify of getting from the time they have done business with your company.
A business branding includes relevant and irrelevant things combined together, and can focus on the relevant things without considering the irrelevant things at all, you must be willing to figure out those little things people do not consider but others think of it and embedded into your branding as you do not know which area will boost your business.
branding should be done with every amount of seriousness and should be done by people with experience in good branding such as individuals that specializes in company branding, money may be paid if demanded but a company shouldn’t spend more than it can handle at any given point in time wile branding.
These are the steps of getting a well-branded business, how to brand a business the right way, the right tools you need in getting a well-branded business and the right way to use the tools you have.
1. Create a Business Logo and Business Identity
Top companies like Tesla, Apple and many of such kinds spend money on getting business logos for their businesses, when you hear the news you will feel surely feel that they have wasted so much money in getting something that doesn’t worth the money.
But surely it is worth it, getting a business logo for your business is very important and crucial as it represents the services you provide and draw a picture in people’s mind of how satisfying your business will be even if they have not tested it yet.
We understand that you may not have all the money to pay for whatever kind of logo you need so we have found the best video about them to teach you how you can make that logo by yourself and save your money. The importance of designing your brand business yourself is that it helps you design them to your test, watch the video below to teach how to design a brand logo easily.
If you have to choose to do your brand logo yourself, I will advise you to ask questions and suggestions for a better outcome, the reason why these big companies pay heavily for their brand logo to be designed is not that it is hard to do but because the idea and the outcome are what the are looking out when they pay that kind of money to get their logo designed, the outcome is what the expect to be amazing.
This other video below shows you steps on creating your logo with photoshop just using your laptop, you should follow the trial step by step in order to create an astonishing logo for your brand.
In this case, you should understand that you do not have that kind of money to spend on the logo. Sick advice from people around you, ask them questions and meet with professional designers so they can advise you on what to and the design that will fit in.
Business identity is a visible element of your business such as colour design and logo that identify and distinguishes your business from the numerous ones around to your audience. business identity is distinct from brand image, use of colour use of symbols, visual elements, shapes in the promotion.
Creating a very good business identity will help you grow faster and stronger in the open market, it what people see and how people see it, it is the image that comes to their mind when they want a similar thing that your business and services provide
Your business identity showcase how people identify your business and how they will tell other about your business. Let’s think of I this way, have you ever recommended a particular product to someone, how did you explain it to the person understands the brand?
This is the same thing you should ask yourself when creating a business identity for your business, it helps you gain more audience and reach out to more people. business identity helps others know what to tell to friends and family when recommending your brand, be sure that your business identity is well explained and will be well understood by those that are in need of it.
Tagline simply represents the world that comes with your logo, it represents the MOTOR of your brand and what people should see when they search about your brand on the internet.
Tagline helps summarize your brand to the audience letting them know that you are those people and you can help them get the satisfaction they want in their lives and business. Always make sure you spend your time thinking about deriving a better tagline for your brand.
2. Create a Mutual Understanding Between You and Your Audience
Creating an environment that conveys a mutual understanding between your audience will help promote your brand to the people. Nothing feels good like you knowing that your audience understands you and the angle you are to play in their lives, you should make sure this part is not left out in any way.
Most of the reason why business falls between the first and second year is that they do not have an audience that constantly buys the goods and services they provide causing them to spend more than they are getting. No business serves on spending more than they can make.
I once run a business when I was younger which s about years ago, the business was going great at first but then everything starts collapsing due there was no mutual understanding between me and my audience, though I lost millions of money in that business the gain I count I got was that I was able to gain the experience that will surely lead me through everything am doing.
How to create a mutual understanding between you and your audience
Consider following these steps to create an understanding between your audience and you
1. Create a standing
Create a standing for your brand, there should be a place where your brand stands in the open market, create something when they think of them remember your business. Your brand should be imprinted in their mind that they think of a random thought, your business and brand come to their mind so they will have no other choice than to buy your products or services.
2. Do a market survey
Market surveys help you understand the needs of your audience, the kind of things they like buying coupled with the one you provide, if you have understood this, you may choose o to include those services into your business or partner with those that already provide those kinds of services so your audience will be satisfied in one place.
3. Understand human behaviour and capitalize on it
Getting to understand human behaviour through psychology will teach you a lot of things in building a brand, this will really help you get to understand the way your audience thinks and exactly at a point in their life they will be needing your services. When you understand this human behaviour, advertising becomes easier and achieving your aim becomes easier.
4. Satisfy your audience
After understanding your audience and reading them through the help of psychology, your next step is creating satisfying products and services so that they will be happy after dealing with you or buying your product.
The reason why we buy more Apple products is that Apple knows how to market and prey on that out very need, this has been a very effective way to sell a product to people any time any day because it lets those people understand that you consider their needs when you are building your product so the will always want to come back to you any time any day.
4. Ask the questions on how to serve them more
Ask your audience question on how to better serve them, let them ask questions and lay their complaint on areas they are not satisfied in any way then improve in that angle. You should always consider their opinion otherwise you will be the only one using your products and your services.
5. Provide an avenue for cheaper products and services in form of coupon
People love buying things lesser than the market’s worth that is why stores like Amazon and Alibaba have the coupon code strategy, they want users to feel that they are getting a product cheaper than it is worth. We are not saying you should lose money trying to please your audience, there is a better way to provide a coupon strategy in your business and the explanation is done below.
Let us say your product is worth $100 and the market price is $150 but because you want to include and discount and coupon strategy, all you have to do is tell your audience that your services I with $165 and with a coupon they can get it cheaper, reduce the price to $149 giving them a discount when they apply a coupon giving to them and that way you sale more while making the exact profit that you should make
6. Provide quality services
Quality services are one of the ways to retain your audience and create a customer base for you, we love rising a particular product because of the kind of satisfaction we get from them. I love using Samsung products both their smartphones, Their Television set, Fridge and Air conditioning because they gave me the kind of satisfaction I want in my life.
This should be how your audience feels about your products and services, no one wants to get some product or buy a kind of service that they won’t get the kind of satisfaction they need in their life, you should always consider your audience when building any product or services.
3. Create a Special Brand Asset
Creating assets for your brands is very important and can help grows. If you do not understand what bran asset means, then read further to fully understand it.
Brand asset means what people see when they look at your brand, it starts from the logo down to the thought that comes to their mind when they think of your brand, this is while companies use images of living symbols to represent their brands.
Imagine you include a logo of a dog in your pet business, it will represent what you do and anyone that sees the logo without reading about your business or even knowing anything about it will surely know that your business is all about pets, so them contacting you means they want to know more and even patronise your business.
This is things are known as brand assets as it tells people about your business without you having to advertise it. Implementing this will really help you in every way to brand your business.
4. Determine Your Mission and Define Your Brand Personality
Understanding your mission will help your brand go a long way, this is because you already understand what you have to do and how to do it, you already know the steps to be involved in building your brand and how your brand is expected to perform in a certain amount of time.
Channel your brand behaviour toward achieving your mission and toward the goals you have set for your business, many people make the business of trying to combine many things together when building a brand, there is nothing that makes a business shake rather than trying to achieve many things at the same time when starting up.
You should first determine your first move and the personality you want people to first notice your business then after achieving that, you are now free to go into another thing, you can even close to multitasking yourself.
5. Integrate Your Brand Across Your Channel
After building our logo, and business slang and defining your business identity, it is now time to integrate your brands across your channel and distribute it across your social media platforms and across the internet to create awareness.
Doing this thing will help your brand grow faster than it would have, you can create a website for your brand so your audience can easily reach your audience and even answer some important questions they have through the Faq features in the website.
6. Create Your Brand Unique Voice
A brand’s unique voice boils down to the aim of building your brand, you should employ people that will help you reach your audience so the workload will not be much on your, with your crew you can form one voice that will proclaim the name of your business to the world.
- Employ professionals
- Be technical about your brand
- Employ friendliness
- Build authority
7. Promote Your Brand Through Adverts
It is always advisable to promote your brand by advertising it through google, Facebook, and Instagram, when you do this, you will be able to reach more audiences. Set your budgets and run your ads you do not have to spend plenty of money on the advert, just set your target and budgets for the month and you are good to go.
8. Be Consistence And Determined
Consistency is the key to success, you shouldn’t work today and go to sleep tomorrow, be sure you are always working and lookout for new ways to promote your brand at every point. Building a brand is not a task for the faint of heart, you must prove that you have all it takes to be great.
Before that, before you started your business, you have high hopes for it and believe that it will flourish in every point, apply that energy to building your brand consistently.
Branding a business seems to be one of the most challenging things to do especially when your business is new, Yes it may be difficult especially when you have not really had much experience on how branding works and the important things to implement as well as crucial expect of branding.
There are people and companies that will help you achieve your aim and help brand your business but you have to pay lots of money to get this done because they do not come cheap, as a matter of fact, they are very expensive to handle and can’t attend to you if you can come up with a very reasonable amount to pay them.
In this article we will cover most of the important aspects of branding:
- Why it is very important to brand a business
- How to brand
- Things to avoid while doing online branding
- Corporate Branding Examples and Businesses with strong branding
- corporate brand ideas For Store Branding
It would be best if you didn’t worry because you can do all of your branding yourself and still save your money or invest it into your business to grow more.
Since 2020 we have helped businesses, especially the small business, get branded for free as our aim is to see that everyone succeed in the field of business they have chosen, there are a lot of things to be done while branding and we have provided this services to the public and to anyone that wishes to use the knowledge we share freely and the service we provide.
Importance Of Branding Your Business
There are lots of important that come from branding your business, each point is very valid and can really help your business and company for as long as you are willing to run it. Below are some bullet points on the importance of branding and while you should consider it for your business
- Branding is very important to any business whatsoever, it changes the perception people have about your business.
- Brandin is crucial to business because of the overall impact it has on businesses, it is how people see you and how people understand your business.
- Branding can change how people receive your business.
- Branding can drive your business forward and can attract new and competent investors to your business.
- Branding can increase awareness of your business.
- Branding is one of the ways business increase their worth.
- Branding is one of the best marketing strategies business uses to increase profit and sales.
- Branding creates a name for your business.
- The brand your business have symbolizes your business.
- Branding easily identifies your business to people
- Set you aside from competitors
- Gives your business a unique view
1. Branding Help People Have a Good Perception About Your Business
When you brand your business, you help people understand your angle and the kind of thing you want to bring to the world. Branding helps people understand your business and what services you will be really offering them.
When people understand your business, it is easier for them to come to buy your services, for example, COCA-COLA, people understand that the deals on soft drinks and what they eat, that is why they remain at the top and people keep buying their products even when they don’t want to.
2. Branding Impact Your Business For Good
Just like having a good reputation help your business grow, so is branding your business, it helps it grow and flourish at all time, it helps it grow to a point that you do not have to ask people for review as they will be the one to say good things about your business when your branding is done rightly.
3. Branding Can Change How People Receive Your Business
Have you ever received a product from a particular company and you are so over the moon for just the honor that was given to you which makes it very important?
Yes, that’s what branding can do to those that are on the receiving end when they buy your products they are very happy because of the kind of honor you have given to them by selling the services to them. You should and your business to the extent of making them happy whenever they receive any of your services.
4. Branding Can Drive Your Business Forward and Attract New Competent Investors
Branding can drive new investors to your business, not only driving investors but competent ones that will surely help your business grow. Once your business gets its identity, the growth of it will be rapid, you do not need to work yourself out anymore as you will relax and enjoy your hard work.
5. Branding Can Increase Awareness of Your Business
Branding can serve as a medium of advertising your business, no business can survive without adverts and no one can actually succeed in the field of business without people knowing about them.
Even good as bi the are still spend money on advertisement, they still spend time building their base to let more people know that they offer some kind of services. Branding can help you reach out to more people so they can actually know the kind of services you offer.
6. Branding Is One Of The Ways Businesses Increase Their Worth
Branding can increase the with of your business, it can increase how much you make and can increase how people value your business. When a business is branded correctly the business worth increases to such a way that it will be easy for people to know the kind of budget they have to make in order to come to buy your services.
7. Branding Is One of The Best Marketing Strategies in Business
Many businesses use branding as a medium of marketing their own business such as making the business appear enticing to the eye of the beholder, it is only branding that can do that and once you are able to brand your business very well, you will spend less time thinking of ways to market your business because your good branding has taken care of the most part leaving just the smaller parts for you to handle.
8. Branding Creates a Name For Your Business
Branding creates names for your business so you have to determine the kind it does, for a good name, spend time branding your business and invest your energy into it as it will surely pay off. Nobody wants a bad name for his or her company, but to avoid bad names, it’s better you spend your time and energy giving your business good branding.
9. The Branding Your Business Help Symbolizes Your Business
Branding your business helps create a symbol for it, it helps shape how people see it and helps you reach more people that will turn into buyers and customers, you just have to make everything right at the first trial.
10. Branding Easily Identifies Your Business To People
We have talked about marketing and how good branding can help you sell your business, branding will surely help people identify your business easily because you have already painted that picture in their mind and help them see the beauty of the services they will be receiving when they come to you for your services.
These things listed above are just a few of the things branding does to your business, you will get to learn more as we proceed with this very article on branding your business.
11. Set You Aside From Competitors
Due to the rise in a business establishment, the rate at which business competes for the top position is very than what it used to be some years back, when a new business is established, the first agenda of that business is to overtake the market and by doing that override the competitors that are already in that very market. Branding your business helps you overtake competitors and take over their customers.
This doesn’t come easy, it needs a high amount of dedication and hard to get it done, you also need to do well in branding your business so that you will be able to take over. Branding your business sets you aside from the crowd as you will be able to stand out from the crowd and win the business battle without lots of stress.
12. Gives Your Business a Unique View
Branding your business helps give your business every unique view in the eyes of those that see it, it gives them a sense of satisfaction even before they come to buy your services because firstly they will trust what you do and trust that will always provide them with the very best services you offer.
These are only a few things branding your business will benefit you in the long run, you should be very serious while doing your branding and make sure that when doing it, you do it the right way by following the steps we are giving out below.
What are The 4 Steps of Branding?
There are 4 most important steps in building a brand that will serve you and last for a long time, this steps must be considered if you really want to build a lasting brand and business.
- Know and determine your targeted audience
- Position your products and service where the people that need them most are
- Define your brand personality and what satisfaction your aim to give
- Chose a slang for your logo and business
Have these 4 steps of branding in mind while you read more on how to build your brand and a perfect one for that matter.
How Do I Brand a Small Business Myself For Free
If you own a small business and want to brand it in a perfect way for free, then you need to pay very close attention to this very section. Branding a small business can be easily done when you understand all about branding and this is because you are targeting a small audience so doing your assignment will not have to take you lots of time.
You already understand who you want to sell to and understand the need your audience has so fulfilling those needs is the reason why you have chosen a particular type of audience to make this audience glow with your business, you have to follow these simple steps
1. Get your audience contacts which are email and phone number
Getting to know your audience is a crucial point in branding your small business, you need to understand them and understand their needs in every way. You should have a file where the information is stored with their personality so that you know the right time to sell your business to them.
2. Get a business logo for your small business
You should design a business logo for your business in order to make it unique, there is no way you will brand your small business yourself for free without having to get a business logo.
We have provided 2 YouTube videos that teach you how to perfectly do that, 1 explains to you the important steps and what to consider while designing your brand logo and the other is how to design this logo for free using photoshop.
3. Focus on one particular area and the audience
Focusing on one particular area and audience is the key point of growing and building your brand, you do not need to reach different audiences with different personalities but first focus on a particular area and audience at a time, after conquering that area and audience you can now move to others knowing that you got one phase down.
4. Constantly learn more about your audience
Personalities and wants of people will change over time, it is your duty to learn and understand those changes, include this new personality into your branding and sell to your audience.
5. Provide irresistible quality services to your audience
You should make your services so enticing that your audience has no other choice than to come to patronize your brand, you should understand that your branding revolves around those that buy your business and if you do not treat them well or make them addicted to your business, you are one step behind and your failure is unquestionable.
Things To Consider Before Branding Your Business
There are things to consider when it comes to branding your business and such things are listed below.
- How old is your business
- How vast is your business
- What kind of service do your business offer
- What are your goals for your business
- Who is your audience
- How best can you serve your audience
- What new are you giving to your audience
- Can you be trusted
- What is the experience you have gathered over the year
- How long do you want your business to run for
Meting but a few of the things you should consider before you start thinking of branding your business. When you consider this, your motive and goals will be clear and your steps will be well calculated before execution because it will surely make you avoid some mistakes many businesses make when branding.
Things To Avoid While Doing Online Branding
Let’s talk about the mistakes people make while branding online and offline. There are some of the things we neglects which are very important in branding.
1. Neglecting the small things
2. Starting with a cheap branding identity
3. Not defining your brand goals first
4. Choosing the wrong audience
5. Not providing a brand experience
6. Doing more than your brand has the power to do
7. Ignoring the loopholes in your branding
8. Not fulfilling your brand promises
Corporate Branding Examples
The Branding Agency
Small Business Branding
Small Business Branding Package